Nov. 2022 Insights Report by Marketing Group

Always I am indebted.
This is Mizushima from Marketing Unit.

We will deliver the latest information of Universe Club.


【twentyNumber of members per month]*Including re-enrollment

〇 Number of male admissions


〇Number of female members

全国で703名の素敵な女性にご入会いただいております。(東京234名、大阪111名、名古屋73名、横浜58名、大宮53名、神戸37名、京都36名、千葉23名、福岡21名、札幌19名、仙台18名、広島13名、新潟6名、シンガポール1名)全国の女性会員数は合計 7,655名(有効会員数)です。


[Number of registrants by class]

〇Male member

12 Black members, 51 Platinum members, 18 Gold members, and 1 Standard members have joined.

〇 Female member

15 Black members, 74 Platinum members, 320 Gold members, and 294 Standard members have joined.


[Number of dates nationwide]

We have set up 244 dates for Black, 845 for Platinum, 1024 for Gold, and 228 for Standard. (* Aggregated by class of female members)

[PICK UP] Has the Dad-life boom passed?

Thank you all for watching this year.
I will be in charge of the last insight for this year.

This year's Universe Club men remained flat,
For women, the [number of applications] and [number of admissions] continued to rise until around July.
However, after that peak, the number steadily decreased, and now there are about 300 people.

[Number of admission] We believe that the reason for the decrease is the number of applications because there is not much change in the "interview rate" and "admission rate".

Then, regarding the problem [number of applications], I think that it is "decreasing because the dad app has become more popular" than the dating club.There is no big news about dad activity, and corona is also converging.
Since the [number of dates] has not decreased significantly, it is unlikely that the demand for dad activities has decreased.
Therefore, I thought that the social situation had nothing to do with the decrease in the number of applications, so I conducted a survey on dad activities at ASP companies and SNS.

In ASP, the approval rate for dating clubs is low, so the "Papa Katsu App" is more popular.

I personally recommend the dad activity app that you can easily start from home.

I think that you can be happy depending on how you use the dating club and the dad live app.
Start with what suits you, and if that doesn't work, use something else...
Please spend a fun, soothing and moist life as a dad.

Well, it's a little early, but thank you for your help this year.
I give you my best regards for next year.


●Marketing department's year-end and New Year holidays