PUBLISHED BOOKS

Published Books

In May 2022, Universe Club representative Satoshi Kida will publish a book.

Why a dating club management company
Is there an entry for 700 new graduates?

Why a dating club management company
700 new graduates
is there an entry

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background

History of publication

Books are said to be a passport to the media, and I truly understood that it is said that awareness can be improved by utilizing multiple media.

Deciding whether to take it or not is very difficult.
It is not possible to judge whether the company's hypothesis is correct, whether the data is accurate, how useful the information is, and whether or not it can be published.

However, with information on authors who have published books in specific fields, and content that has been converted into books, the media will be able to make decisions about publication as reliable information and experts.
Professionals with a proven track record of publication receive extensive media coverage, resulting in long-term exposure opportunities.
If it is a temporary increase in recognition, it is possible to achieve results by placing advertisements in the advertising space, but as a long-term effect, publication that has a proven track record and credibility will be highly effective.

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Synopsis

Synopsis of this book

“Dating club”, “mistress”, “compensated dating”, “date club” … In the past few years, the word “papa katsu” has become common due to the influence of the corona disaster.
I think many people still have a negative impression of "dating club" = "lover matching service".

However, it's actually not that dark.
Papa-katsu has been practiced for a long time not only in Japan, but all over the world.
In 14th-century Europe, artists such as musicians, painters, and novelists generally received support from aristocrats.
It's called a "patron".
Even in Japan today, "dating clubs" are not illegal, unlike "compensated dating."
The "dating club ordinance" is in place and is legal.

The author is a manager who runs Japan's largest "dating club".
And the word "papa katsu" was created for promotion.
After graduating from a music college, I worked in various jobs before starting my current job.

This book thoroughly summarizes the various hardships and challenges of the author who grew the company into a company with more than 700 new graduate applicants, even though it is an industry that students are likely to shy away from.

I would like you to know how an organization with a dark image that never gets sunshine, called a "dating club", has survived.

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Profile

Author Profile

Auther
Representative of UNIVERSE GROUP
Satoshi Kida

━━━━━━━━━━━━━ PROFILE ━━━━━━━━━━━━━

Born in 1973.Born in Hiroshima.He graduated from the Department of Instrumental Music at Kunitachi College of Music.
After working as a freelance player and a theme park stage director, he changed jobs to AV production. From December 2011, "Universe Club" will be started.
In 2015, a promotion using the word "papa katsu" was carried out, which later became a social phenomenon.
The annual sales in July 2021 is 7 billion yen in the corona misfortune.It has 16 employees and 130 offices in Japan and overseas.

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Auther
Representative of UNIVERSE GROUP
Satoshi Kida

━━━━━━ PROFILE ━━━━━━

Born in 1973.Born in Hiroshima.He graduated from the Department of Instrumental Music at Kunitachi College of Music.
After working as a freelance player and a theme park stage director, he changed jobs to AV production. From December 2011, "Universe Club" will be started.
In 2015, a promotion using the word "papa katsu" was carried out, which later became a social phenomenon.
The annual sales in July 2021 is 7 billion yen in the corona misfortune.It has 16 employees and 130 offices in Japan and overseas.

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Information

Book information

ISBN: 978-4-7745-1942-5

Release Date: 2022 / 5 / 20

Size: 208 pages

ISBN:
978-4-7745-1942-5

Release date:
2022/5/20

Size:
208 page

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Review

Book review

In publishing this book, we asked three famous people to write a book review.I asked him to write an honest impression that has nothing to do with the universe club.

Struggle story of those who keep running honestly and single-mindedly in a translucent world

Sociologist Shingo Sakazume

What kind of world do you imagine from the word "dating club"?
You might imagine a world where tough-looking men like gangsters in movies exploit unsuspecting young women by tricking them with words.
Or, you might imagine a world where lustful wealthy people who have hit the jackpot with their businesses and investments drink fine wine with beautiful women at Tawaman.

In any case, from the word "dating club", it seems that only a somewhat guilty and gloomy image comes to mind.
However, what is depicted in this book, "Why is there an entry for 700 new graduates at a dating club management company?" It is a very reasonable management theory by serious people and for serious people.

This book is about a man who was frustrated with his dream of becoming a musician. It is a book that describes the success story of growing into the industry's largest membership organization that surpasses people.

From the management side of the dating club, the characteristics of successful men and women in the club, how to use the club skillfully, etc. are also drawn. ” and other useful information and proverbs for men and women who actually use dating clubs.

However, such useful information for dad life is not the main dish of this book.The contents of this book can be summed up in one word: "A business that has been caught in an anti-social image struggles to acquire a certain degree of sociality."
When I first started my business, I didn't think about anything pretty, such as a shiny corporate philosophy or social contribution, and I only thought about not going bankrupt.

Rather than worrying about whether or not we can do it or whether we will be successful, we concentrate on doing the tasks that are in front of us one by one.
Based on "high sales" and "low expenses", based on the data, each clerical work is simply repeated.
In order for a business with a strong anti-social image to acquire sociality, it has no choice but to repeat such plain and daunting work without rest.

In this book, the author, Mr. Kida, negotiates directly with the director of Hello Work Shibuya in order to get a job offer for employees, and writes a blog that exposes himself and the club's situation in order to gain the trust of members. A lot of unrefined episodes come out.
Although the scale of the company is incomparable, I myself launched an organization that provides ejaculation assistance services for people with severe physical disabilities, and like Mr. Kida, I have struggled against the prejudice of the public.
I was refused to post an advertisement for a service, refused to post a job advertisement, was refused to open an account at a bank, was rejected three times for corporate establishment certification, and was not even able to establish an NPO.

Under such circumstances, I updated my blog every day and continued to send information to users who had not yet seen it, staff applicants, and society.
The author's record of struggling to bring the dating club, which had been in the shadows, into the sunshine should be a great reference for everyone who aspires to start a business on the path they believe in.

At the end of the book, Mr. Kida declares that his goal is to become a platform company centered on matching.
The sex industry, which was a primitive cash business, has transformed into a sophisticated IT business since the spread of the Internet in the late 1990s.

Health stores, which used to have stores in downtown areas, have become non-store-type delivery health services that attract customers and recruit on the web. was
In the process, it has become commonplace for love, marriage, mistresses, and customs to first choose a partner on the web and to be chosen by the partner.
As a result, the speed and accuracy of matching have improved to an unprecedented level, and we have entered an era in which "whoever controls matching controls the world."

Establishing the safety of the matching business has great social significance.Due to the deterioration of management due to the corona wreck, the "matching type" delivery health is increasing in the entertainment industry.
It sells itself as being able to communicate directly with women without going through the store, but in reality, it puts on women all the costs of making reservations with customers and collecting payments, as well as the risk of being voyeurized and sexually assaulted. there is
Such "matching only to reduce costs for business operators" cannot protect the security and safety of users.

In addition to categorically denying and regulating matching as “dangerous” and “shady,” we must ensure the safety, reliability, and sociality of the system in order to prevent unfortunate damage and incidents from occurring in the process of matching. It is essential to work to raise
Under such circumstances, the future of Universe Club, which aims to become a matching-centered platform company, deserves attention.

On the other hand, it is also true that the world of matching business involving married people, including dating clubs, is not a world in which everyone can wholeheartedly agree.
As long as we have the current monogamous marriage system and legal and social sanctions against men and women who have affairs, it is unlikely that a matching business involving married people will come out to the full sun.

At Universe Club, the company motto is "Honest", "Transparent" and "Dedicated".On the other hand, the reality is that the representative and employees, including Mr. Kida, do not use their real names.
It seems that Tsukkomi, "Where is the honesty?" will fly.
On the other hand, the difficulty in this world is that being honest is not the same as being transparent about everything.
By acting honestly, you may not be able to protect the interests of employees and members, as well as their physical and mental safety and security.

The world of dating clubs, like theme parks, is a world that sells dreams.In other words, it is a world where "people who want to be deceived even if they pay money" gather.
In such a fantasy world, it's not in anyone's interest to be honest and show raw reality.

In the entertainment districts affected by the coronavirus, women and customers left the shops that honestly closed in accordance with the government's request for closure, and women and customers gathered at shops that continued to operate without complying with the closure request.
As a result, the honest shops went out of business, and the shops that were not honest survived.
It goes without saying that it is important to comply with laws and regulations and public order and morals, but in the gray zone world, if everything is honest and transparent, it will be impossible to protect the rights and safety of workers, and as a result, more people will lose their jobs. There is a dilemma that gives rise to misfortune and sacrifice.

Which should be prioritized: being honest and transparent, or protecting the rights, security, and safety of workers?
It is difficult to give a clear answer to this question.
However, the answer may not lie in the realization of honesty and transparency per se, but may be found after the fact as we continue to move toward their realization.

In a world that can only be translucent, or should be translucent, to keep running honestly and single-mindedly so as not to become opaque.
Beyond that, beyond the superficial image and dilemma, a world that managers, employees, members, and everyone involved should be proud of.

Book reviewer PROFILE

Shingo Sakazume

Sociologist
Representative Director of General Incorporated Association White Hands

Under the philosophy of creating a new "sex public", we operate an ejaculation assistance service for people with severe physical disabilities, a free life and legal consultation business for women who work at sex shops, etc. 2014 Social Contribution Award.
His books include "The Sociology of Papa Activities: What's the Difference Between Compensated Dating and Mistress Contracts?"

Shingo Sakazume

Sociologist
Representative Director of General Incorporated Association White Hands

Under the philosophy of creating a new "sex public", we operate an ejaculation assistance service for people with severe physical disabilities, a free life and legal consultation business for women who work at sex shops, etc. 2014 Social Contribution Award.
His books include "The Sociology of Papa Activities: What's the Difference Between Compensated Dating and Mistress Contracts?"

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I think it was 2005 when I first met Universe Club President Satoshi Kida.

Nonfiction Writer Atsuhiko Nakamura

At the time, Mr. Kida was a salesman for an AV production company, and I was in charge of editing a men's entertainment monthly magazine sold at a convenience store.Ms. Kida belonged to the largest production company, and she had a huge number of affiliated models and was introduced to actresses who appeared in the magazine.

At that time, Mr. Kida was treated as a newcomer.When I was introduced to him, I got the impression that he was a person of character and seriousness.He is a type that is not found in other AV production companies, and I wondered why he was engaged in such an industry.Adult videos are a world where people who have been rejected by society gather, and Mr. Kida, who has character, was clearly floating.She thought she had entered by mistake all along.

According to this book, after graduating from a music college, he became an office worker at a theme park and changed jobs to an AV production company.He seems to have given up on being a professional musician and has been living his life through trial and error.The production was in the process of expanding rapidly and becoming the largest.Mr. Kida was transferred from sales to the back office, where he devoted himself to creating internal systems and his abilities were recognized, leading to the founding of Universe Club.

At that time, the AV industry was in a rough time.There were too many troubles around me, so I was unilaterally wary of the people involved in the production and kept my distance.Even though I worked with Mr. Kida, I never became friends with him.When I contacted Ms. Kida when I needed a model for the magazine, she immediately cast a high-quality woman as requested.

In fact, since the beginning of this year, I have been contacted in quick succession from the model that Mr. Kida introduced at the time.I don't know why I remembered more than 15 years ago when I saw the author's SNS.After retiring, one of them had a baby, got a national medical qualification and worked as a professional.The other had two unsuccessful marriages, and had a difficult aftermath as he moved from one to another in the entertainment business and the manners and customs.While listening to the middle-aged women's recent situation, Mr. Kida came to mind for the first time in a long time.

At some point, Mr. Kida stopped coming to sales, and in 2008, I quit adult-related work and cut off all human relationships.

In 2021, more than ten years have passed since then.I decided to write a book called Papa Katsu Joshi.The reason for writing this is that sub-centers such as Shibuya, Shinjuku, and Ikebukuro are full of daddy couples, and on college campuses, female college students talk about daddy life as a matter of course.I don't know anything about dad life.While she was studying while reporting, she got acquainted with a female marketer from Universe Club, and one day she was invited to have lunch with the representative of our company.

It was Ms. Kida who went to a place designated as a female marketer and was introduced as "the representative of our company."she was surprised. Mr. Kida, whom she met for the first time in 16 years, coined the word Papa-katsu, expanded the dating club nationwide, and became the representative of the Universe Club, which has 700 entries for new graduates.

Since I have distanced myself from adult-related matters, I have been involved in welfare for the elderly, and now I am working as a non-fiction writer on the theme of poverty.She has published articles such as Toyo Keizai Online's "The Reality of Women in Poverty" and "Tokyo Poverty Girls."The theme of papa katsu was that it began as an extension of the poverty of women caused by non-regular employment and the poverty of students who had no choice but to devote themselves to papa katsu.

I got into the phenomenon of dad activity in the corona misfortune and met various parties.Female college students who lost their part-time jobs due to COVID-XNUMX, non-regular employees and nursery teachers who are struggling to get out of their hardships, and medical workers who want to get a little richer. .

In conclusion, the phenomenon of papa-katsu, which broke out after Universe Club coined the term "papa-katsu," was bound to happen, and no one can stop it.

The rapid increase in dad activities over the past few years is a structural problem in Japan.Japan's male dominance, inequality, and a society that favors the elderly had reached a dead end before the coronavirus.The disparity is widening even more due to Corona.

In terms of wages, where there is a clear gender gap, as well as university tuition and social security burden rates, women in their early 20s and early 30s, who are the bulk of women who work as dads, are forced to suffer the most.In order to live a student life, in order to become a little richer, it is inevitable that you want help from a privileged, high-income middle-aged man.Wealth redistribution.

Satoshi Kida's book "Why is there 700 new graduate entries for a dating club management company?"The trajectory of Mr. Kida and Universe Club, who wanted to make the mistress matching called Papa-katsu a healthy business, is written.Many corporate books have a discrepancy between their true intentions and public appearances, but the seriousness of Mr. Kida, who is a sincere businessman no matter when or where you look at it, permeates his writing.

The decline of Japan, the impoverishment of women, and the disparity are already at the breaking point.From now on, prices will rise, the yen will depreciate, and taxes will increase.From the perspective of correcting disparities, redistribution through papa katsu has become an indispensable element of society.In fact, there is even the possibility that the university would not exist without papa katsu.

Papa-katsu is a new word that was born in 2016.Each person, including the media, has a different understanding of the meaning of the word, and now people and the media call it "Papa-katsu," including managed prostitution and child prostitution.

Since the meaning of the words was not unified, I defined the term Papa-katsu in my book Papa-katsu Joshi. (18) ``Find a man who will date and provide financial support in return''; (XNUMX) ``Make self-determination without the involvement of a third party''; and Actions that correspond to all of ① to ③ are papa-katsu, and actions that do not correspond are not papa-katsu.

There are still a lot of people who say that “papa katsu = prostitution”.However, papa katsu is a free love affair between an adult man and a woman, and it is not prostitution.The author believes that the redistribution function of papa katsu, which has come to function actively, should not be stopped in the midst of a critical disparity.

Papa-katsu is happening in all countries where state funding for higher education is kept low, including the United States, Canada, the United Kingdom, and Australia.It's a global phenomenon.What these countries have in common is that they have chosen neo-liberalism and are proceeding with fiscal austerity.

Papa-katsu is a side effect of economic policy, so a change in economic policy is necessary to stop it.Specifically, if support for higher education is enhanced and universities become free, there is no doubt that the number of female university students working as fathers will drastically decrease.Bringing up ethical and legal issues is useless.

Papa-katsu is a side effect of a neo-liberal society, and if we can't stop it, we have no choice but to develop and improve it so that we can meet safely and safely and build relationships.There are still many problems, such as the difference in needs between men and women (men who want love, women who want money), infidelity, troubles over remuneration and conditions, and tax payments.

Papa-katsu is a special and difficult matchmaking where the desires of men and women born from Japanese distortions become chaotic.If the relationship is well settled, each problem will be solved.

Mr. Kida, who strives for the best conditions and continues to make improvements every day, and the activities of the Universe Club are social activities that create a safety net in a neoliberal country, a prescription to fill the contradictions of the marriage system, and Goal XNUMX. It is not an exaggeration to say that the SDGs activities, which advocate “No Poverty”, are by no means an exaggeration.

Book reviewer PROFILE

Atsuhiko Nakamura

Non-fiction writer

A non-fiction writer who continues to report and write about social issues such as poverty, nursing care, AV actresses and customs through fieldwork.
In order to visualize the reality, I continue to listen intently to various harsh stories such as poverty, abuse, mental illness, debt, self-harm, and human trafficking.In her book "Tokyo Poverty Girls. (Toyo Keizai Shinposha), "Collapsing Nursing Care Site" (Bestsellers), "Japanese Prostitutes" (Shinchosha), "Unnamed Women" series (Takarajimasha), and many others.

Atsuhiko Nakamura

Non-fiction writer

A non-fiction writer who continues to report and write about social issues such as poverty, nursing care, AV actresses and customs through fieldwork.
In order to visualize the reality, I continue to listen intently to various harsh stories such as poverty, abuse, mental illness, debt, self-harm, and human trafficking.In her book "Tokyo Poverty Girls. (Toyo Keizai Shinposha), "Collapsing Nursing Care Site" (Bestsellers), "Japanese Prostitutes" (Shinchosha), "Unnamed Women" series (Takarajimasha), and many others.

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A book that gave me time to think about the needs of society and my own value

Writer Sasaki Chihuahua

When working at a chic coffee shop in Tokyo, I often see pairs of men and women who are far apart in age.
A space of awkward silence.A man who wants to be taken care of.
A woman with a curt attitude, saying that being together is worth it.
After a while, the man quietly hands over the rolled up banknote to the woman while paying attention to his surroundings—for me, who has seen such sad scenes of “papa-katsu” many times, this book was truly exhilarating.

A long-term patron relationship like a "lover" that has existed from the past, and a compensated dating that wants to consume a "female body" on the spot (preferably with a girl who is cheaper than sex and amateur than sex).
The dating club that created the word "papa katsu" located in the middle is more of a business book, based on experiences such as fighting against a dark image in management, techniques to adjust between men and women, etc. is written in detail.

Dating clubs, matching apps, and the development of SNS have made dad life easier.
In this era where anyone can sell themselves as capital, it will become difficult to earn money simply by being a "woman" or "looking good."
What does the other person value in you, and what can you offer them?
The reason why there is a demand for papa activities now, not the customs and customs, is that there are people who are looking for fantastic communication.
It was a book that gave me time to think about the needs of society and my own value.

Book reviewer PROFILE

Sasaki Chihuahua

Writer

Born in 2000, from Tokyo. He has been in and out of Kabukicho since he was a teenager, and researched "the sociology of Kabukicho" after he stopped committing suicide.
On the other hand, he writes and appears in many media as a writer and commentator.Her book has the consumption and approval of the disease SNS generation called "Pien".She is serializing "Porcupine Shisha" in Grand Jump and "Kabukicho is now in 4" in Weekly FRIDAY.

Sasaki Chihuahua

Writer

Born in 2000, from Tokyo. He has been in and out of Kabukicho since he was a teenager, and researched "the sociology of Kabukicho" after he stopped committing suicide.
On the other hand, he writes and appears in many media as a writer and commentator.Her book has the consumption and approval of the disease SNS generation called "Pien".She is serializing "Porcupine Shisha" in Grand Jump and "Kabukicho is now in 4" in Weekly FRIDAY.

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