Sep. 2022 Insights Report by Marketing Group

Always I am indebted.
This is Kudo from the Marketing Unit.

We will deliver the latest information of Universe Club.


[Number of new members in September]*Including re-enrollment

〇 Number of male admissions


〇Number of female members

全国で792名の素敵な女性にご入会いただいております。(東京217名、大阪84名、名古屋78名、横浜55名、大宮44名、千葉42名、福岡40名、神戸28名、仙台20名、京都19名、札幌13名、広島6名、新潟4名、インターナショナル3名)全国の女性会員数は合計 7,480名(有効会員数)です。


[Number of registrants by class]

〇Male member

16 Black members, 36 Platinum members, 21 Gold members, and 2 Standard members have joined.

〇 Female member

16 Black members, 107 Platinum members, 316 Gold members, and 214 Standard members have joined.


[Number of dates nationwide]

In January, we set up 9 dates for Black, 309 for Platinum, 1015 for Gold, and 1164 for Standard. (* Aggregated by class of female members)

[PICK UP] Corona has calmed down, and the number of dates has increased

Compared to last month, the number of dates has increased by about 100 from the previous month.
However, the number of applications has continued to decline since last month.The number of applications has decreased by about 20% for women and about 30% for men, and compared to the month when the number of applications was the highest this year, it has decreased by about 500.
Due to the decrease in the number of applications, the number of male enrollments did not change significantly compared to last month, but the number of female enrollments decreased by 20%.Also, the interview rate was thought to be on a downward trend, but it continued to rise from last month, reaching 66%, the highest this year.

Also, one of the factors that contributed to the decrease in the number of applications is thought to be related to our affiliate “JOIN”.
The reward amount increase that was being held as a JOIN startup campaign ended on August 8st. The decrease in the number of applications may have been affected by the decrease in the JOIN rate.

In addition, due to the tightening of regulations, advertisements continued to fail screening, narrowing the range of advertisements.Therefore, it is thought that the number of applications for the official website has decreased because the influx of users who were originally interested in monitoring the universe club has decreased.

In the future, it is expected that regulations will become stricter and advertising will become more difficult.
That is why we believe that it is important to strengthen the inflow route that is completed within the company, such as improving the official website that optimizes the application route, following up on the company's affiliates, and reviewing the results points.

Currently, the number of offers and the interview rate are on the rise, but the fact that the number of new women and men is decreasing means that the attractiveness of the club as a club will be halved.

It's getting colder and colder, and it's the season when I miss the connection with people more.
We will build a route for Universe Club to reach many people so that it can lead to many encounters.

Please take care of yourself during the cool autumn weather.