Always I am indebted.
This is Kudo from the Marketing Unit.
We will deliver the latest information of Universe Club.
[Number of new members in September]*Including re-enrollment
〇 Number of male admissions
〇Number of female members
[PICK UP] Corona has calmed down, and the number of dates has increased
Compared to last month, the number of dates has increased by about 100 from the previous month.
However, the number of applications has continued to decline since last month.The number of applications has decreased by about 20% for women and about 30% for men, and compared to the month when the number of applications was the highest this year, it has decreased by about 500.
Due to the decrease in the number of applications, the number of male enrollments did not change significantly compared to last month, but the number of female enrollments decreased by 20%.Also, the interview rate was thought to be on a downward trend, but it continued to rise from last month, reaching 66%, the highest this year.
Also, one of the factors that contributed to the decrease in the number of applications is thought to be related to our affiliate “JOIN”.
The reward amount increase that was being held as a JOIN startup campaign ended on August 8st. The decrease in the number of applications may have been affected by the decrease in the JOIN rate.
In addition, due to the tightening of regulations, advertisements continued to fail screening, narrowing the range of advertisements.Therefore, it is thought that the number of applications for the official website has decreased because the influx of users who were originally interested in monitoring the universe club has decreased.
In the future, it is expected that regulations will become stricter and advertising will become more difficult.
That is why we believe that it is important to strengthen the inflow route that is completed within the company, such as improving the official website that optimizes the application route, following up on the company's affiliates, and reviewing the results points.
Currently, the number of offers and the interview rate are on the rise, but the fact that the number of new women and men is decreasing means that the attractiveness of the club as a club will be halved.
It's getting colder and colder, and it's the season when I miss the connection with people more.
We will build a route for Universe Club to reach many people so that it can lead to many encounters.
Please take care of yourself during the cool autumn weather.