2023/03/08

Jun. 2023 Insights Report by Marketing Group

Thank you for all your continued patronage.
This is Nozaki from Marketing Unit.

We will deliver the latest information of Universe Club.

 

【twentyNumber of members per month]*Including re-enrollment

〇 Number of male admissions

全国で71名の紳士的な男性にご入会いただいております。(東京35名、大阪14名、横浜9名、福岡8名、名古屋8名、神戸3名、札幌3名、京都3名、広島2名、大宮2名、仙台2名、千葉1名、インターナショナル1名)全国の男性会員数は合計4,405名(有効会員数)です。

〇Number of female members

全国で502名の素敵な女性にご入会いただいております。(東京191名、大阪83名、名古屋60名、横浜59名、大宮42名、千葉33名、神戸23名、福岡19名、仙台18名、広島15名、京都14名、札幌11名)全国の女性会員数は合計 6,856名(有効会員数)です。

 

[Number of registrants by class]

〇Male member

21 Black members, 43 Platinum members, 17 Gold members, and 10 Standard members have joined.

〇 Female member

10 Black members, 80 Platinum members, 270 Gold members, and 208 Standard members have joined.

 

[Number of dates nationwide]

In January, we set up 1 dates for Black, 220 for Platinum, 869 for Gold, and 969 for Standard. (* Aggregated by class of female members)

[PICK UP] Many people hesitate to join? !

Starting in 2023, the number of women joining in January has decreased sharply.
Although the number of applications and interviews for women remained almost the same as in December, the number of new members decreased by about 12.The interview rate and rejection rate remained the same, but the admission rate decreased by about 120%.
From the above, even if you are hired, you will not be able to join, and the motivation to join is low.
One possible reason for this is that the rate of the UNISAPO campaign, where you can get an Amagif just by coming for an interview, is up until the end of January.

For men, the number of applications and the number of interviews remained almost unchanged.In addition, the number of admissions was on a downward trend, as was the case with women.
The interview rate and admission rate were also on the decline, just like women.
In January, many men must have been busy spending time with their families and starting work.

If things go as usual, the number of new members is expected to drop in February as well...
It has been on a downward trend for the past few months, but in order to overcome this situation, from the new yearCampaign to promote new membersWe are planning to do it, so please enjoy it.
Also, currently, each branchValentine campaignWe are also going there, so now is the time when there are few rivals.
I hope everyone has a wonderful meeting before spring.