Dec. 2023 Insights Report by Marketing Group

Thank you for all your continued patronage.
This is Nozaki from Marketing Unit.

We will deliver the latest information of Universe Club.


【twentyNumber of members per month]*Including re-enrollment

〇 Number of male admissions


〇Number of female members

全国で658名の素敵な女性にご入会いただいております。(東京230名、大阪79名、名古屋61名、横浜59名、大宮57名、千葉35名、神戸33名、福岡25名、札幌24名、京都22名、広島17名、仙台15名、インターナショナル1名)全国の女性会員数は合計 7,270名(有効会員数)です。


[Number of registrants by class]

〇Male member

11 Black members, 30 Platinum members, 12 Gold members, and 4 Standard member have joined.

〇 Female member

15 Black members, 70 Platinum members, 387 Gold members, and 286 Standard member have joined.


[Number of dates nationwide]

In March, we set 12 dates for Black, 240 for Platinum, 800 for Gold, and 900 for Standard. (* Aggregated by class of female members)

[PICK UP] Significant decrease in the number of men joining

Happy New Year.
Thank you again this year.

[Registered women in October] (compared to last month)
Number of applications…1.5 times
Interview rate…stable
Membership rate…5% decrease
Number of members increased by approximately 100 people

In December, the number of applications was the highest ever since the Universe Club started. 12/1 of the applications are from SNS, and there is no difference in the desire to join compared to last month, so this result will not lead to an increase in the number of members.
However, the influence of SNS is large and we are able to reach a wider audience than ever before, so we believe that we will be able to acquire new members like never before.

[Registered men in October] (compared to last month)
Number of applications…stable
Interview rate…10% increase
Membership rate…2% increase
Number of members...Reduced by 8 people

For men, both the interview rate and membership rate increased.
Regarding these factors, we have seen an increase in the number of members joining by referral since October. We also see many men taking advantage of the half-price discount campaign for men's membership fees.
Recently, some people have joined via influencers, and we can see that the traditional web search has become more about collecting SNS information.
Perhaps it is due to the trend of the times, but the sources from which men gather information are gradually changing, and the information battle has become increasingly diverse.

This year marks the 12th anniversary of the launch of the Universe Club service.
Although it is small, we are also running a New Year's campaign exclusively for men, so please take advantage of it when joining.

I hope you have a good encounter.