“Everyone is doing dad activities!” Behind the overheating dad activity boom
https://www.gentosha.jp/article/19944/
Atsuhiko Nakamura "Papa Live Girl"
"Papa-katsu" is when a woman finds a man who will help her with money in return for a date.The main meeting places are dating clubs that introduce women to member men, or online apps that allow both men and women to contact each other directly.Both men and women who are matched first determine conditions such as amount of money and frequency of meeting, and build a relationship.The users are young women who want money and middle-aged men of high social status who want pseudo-romances.Women who were in need due to the corona disaster rushed in at once.Papa-katsu is a desperate self-help place for women who have fallen out of the safety net.Sexual love deteriorates due to widening disparities, and the distorted reality of Japan is vividly portrayed by an exceptionally talented reportage writer.
Marketing Unit [PR]
Enma Mamiya
