We are pleased to inform you that Universe Club (Location: Shibuya-ku, Tokyo, President: Satoshi Kida, hereinafter referred to as Universe), which operates a dating club, conducted a questionnaire on about 380 active members about the dating club and the subsequent impact of coronavirus.
■ TOPICS
1. What are the weak points of dating clubs and the values that users want?
2. Activities at dating clubs that have changed due to the corona crisis
3. Values of encounters given by the expansion of the matching market
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1. What are the weak points of dating clubs and the values that users want?
In the 80s and the Middle Ages in Europe, there were unfamiliar words such as patronage contracts, where wealthy people provide financial support, and mistress banks, where mistresses are introduced.However, in modern times, compliance and morals have become stricter, and information and words that match the times have become restricted.At the same time, organizations such as dating clubs and dating clubs such as Mijin Bank began to have a negative image in the world.
The industry of the dating club has become a weak point, and it has become easier to be seen by the world as a negative existence.Rather than affirming the content of the service, we aim to ``understand users'', and rather than understanding the services of mistresses and papa activities, we aim to ``understand the meaning of being active in a dating club''. values, and is heading in the opposite direction to compliance and morals advocated by the public.Therefore, we conducted a questionnaire to 380 male members about the reasons for trusting the dating club and the merits of activities.
Question 1. Please tell me what triggers trust in the dating club.
In today's society, there are various business models, but among them, I think that what customers want from companies is quality of service and relationships of trust.Even in dating clubs, it is important to build a relationship of trust with members, and we took a questionnaire to find out what kind of parts are the main triggers for trust.
The most common response was “staff response”, which received 30% of responses.The next highest was the quality of female members at 15%.Dating clubs with staff who provide comfortable services and women who have high added value of time can respond to the "service" that users want, which seems to lead to an improvement in satisfaction.It may be the way of "papa activity" that is required in the future to commit to encounters, build the necessary curation and return it to users, instead of a horizontal conveyor belt type.
Question 2. Please tell us about the most important thing when making an offer to a woman.
As a dating club system, there is no exchange of messages between men and women before the date, and the staff acts as a matchmaker and adjusts the schedule and meeting place to set up the date.Since there is no communication in advance like an app, the member profile creation and shooting skills of the staff in charge are important.Men make offers based on the member profile created by the staff.So, I took a questionnaire about what part is important when making an offer.
Video quality and profile content ranked high with 25% or more.The next most important item was club comments, which collected 20% of responses.The club comment is a comment written by the interviewed staff from a third-party perspective, separate from the profile written by the woman herself.It is written to avoid mismatches by honestly writing what you saw and felt, and to commit to adding value to the date.Making an offer is regarded as a desire to meet the target woman, and by checking the appearance and profile of the woman and carefully checking the club comments, we raise the expectations of the woman and look forward to the date on the day. “Today has become a good day” is the feeling you have when you experience more excitement than you expected. Believe me, we will continue to aim for more accurate date settings.
Question 3. Please tell me about the benefits of working in a dating club. *Multiple selections possible
There are many reasons to join a dating club, and there are many reasons to join.As you can see from the above answer results, the biggest advantage of dating activities was being able to experience “pseudo-romance”.Pseudo-romance is to experience the “throbbing feeling of being in love” and “feelings that you have forgotten as an adult”, and we believe that the dating club is a place where you can reproduce pseudo-romance.I think that the reproduction of the love that is sought is the part where the dating club is expected. There is an option to reproduce the pseudo-romance that you do yourself with a matching method that does not require human intervention, and you can choose to have the dating club staff help you reproduce the pseudo-romance. Our corporate value is committed to the latter, and we also aim to have a positive impact on society by generating a chain of “reproduction of pseudo-romances”.
2. Activities at dating clubs that have changed due to the corona crisis
Companies and business categories that have moved due to the influence of the corona disaster have become a hot topic in the media.The dating club industry is one of them, and we conducted the following survey in anticipation of changes in the field of providing a platform that provides a meeting place.
Question 1. Have there been any changes in the activities of the Universe Club before the coronavirus epidemic and now?
55% of members answered that there was no change, and 44% answered that there was a change.Below is a summary of some of the responses to what has changed.
What kind of changes have you seen?
・Decreased number of meetings
・The amount demanded by women is increasing
・The number of offers has decreased
・I can't meet you because I have less business trips
・The world has become a self-restraint mood, and I can't do much activities.
・I am refraining
・I refrained from making new offers for a while.
・Because of the risk of infection, I can no longer be positive about meeting people.
・Decreased opportunities to meet
・Do not meet women who are dealing with an unspecified number of people
Among the reasons for the change, the most common answers were “I stopped making offers” and “I started to refrain from doing it”.Due to the risk of infection, self-restraint of dating activities has become conspicuous.Rather than losing the opportunity to meet people because we are self-restraining, we would like to provide a place where people can work with peace of mind and give them vitality in this time when people tend to be depressed.
So, what kind of woman is a woman who wants to continue a relationship even during self-restraint?
Question 2. Please tell us about the ideals you seek for papa active women who are active not only in Universe Club but also in other dating clubs. *You can leave this item unanswered.
・I want you to stop falsifying your dating type because it is related to the foundation of the system.
・ I want you to think about satisfying the other party instead of just asking for money
・Long relationship if compatible
・Hardness of the mouth
・Good character and willingness to take care of others
・I want you to write down your requests and tolerances in your profile.
·Healing
・I have a deep relationship with the woman who introduced me for the first time.We pay our bills, but we trust each other deeply.The ideal is a young, calm, trustworthy and mature woman.
・Honest attitude
What is required is clear, and "honesty" and "honesty", which are important in normal romantic relationships and human relationships, were the most common answers.Even if you don't think straight, you are expected to be honest, and it may be that a sincere and healthy attitude wins the hearts of men rather than being well thought of.A straight and dedicated attitude is the ideal image that is required, and it may be the minimum requirement to become a lover.
The word “Papa-katsu” has had a great impact, and it seems like a side job that can be easily started, but the answer that the word requires is “sincere love”, and there is more than one form of sincere love. We will provide a form of common sense that expresses and features new love values.
