Relive the old days of dating clubs

XNUMX years since debut

It has been XNUMX years since I debuted in the dating club this year.

Although I am a returnee and have lived abroad for a long time, it is good that I am returning to Japan,
It was my first time living in Tokyo and I didn't have many friends yet.
It started when I searched for internet surfing in the Internet age and came up with "dating club / companionship club".

There are long-established clubs that have been operating since then, but clubs that have been in business for nearly XNUMX years seem to be in the minority.　

At that time, I think that clubs that did not put up a big signboard and entered only by word of mouth or introduction of existing members were mainstream.　
At that time, the difference in price and service quality between clubs was much larger than it is now.
 

Referral fee of XNUMX million yen.

Store A was the most expensive store that I knew of.

This store A has a tie-up with some production company, and I think that women in the entertainment industry who sell relatively well were normally registered as members.

But in the past, the so-called

“Dating club = meet women in the entertainment industry”

I think this kind of image was ahead of us.

I think the most expensive introduction fee (setting fee) was XNUMX million yen (laughs)

A woman in the entertainment business that I have seen on TV appeared.

Furthermore, when registering, as one of the collaterals for the economic power to play, there was a unique phenomenon that the registration condition of the highest level member was to have a black card of a so-called major foreign credit card (lol)

I remember that the number of members was about XNUMX men (there are XNUMX levels for each status, I think there were about XNUMX highest status members)　　

Compared to that, there are about XNUMX female members, and about XNUMX people the club can always contact. About XNUMX people are like ghost members.

The ratio would have been more open than it is now.

I have also heard that there are XNUMX to XNUMX men actually working.

Male members with the highest and second highest status were given the advantage of preferential offers (only senior members can offer for two weeks after registering for women).

Special female members such as models, announcers, and entertainers can only offer about XNUMX top male members, and of course there are no materials on the file or WEB, etc. It was the way it was done.
 

The best features of old dating clubs

The main characteristics of the old dating clubs were:

① The club gave advice on the specific rate of allowance for dating.

(XNUMX) The belly of the female member was tied up.In other words, even if you are officially free dating because you have registered with the dating club, you do not have the right to veto.In other words, you can't avoid a deep relationship between men and women in exchange for the amount of allowance that you can almost certainly get.

I think these two are the features.

Due to excessive adherence to ①, there were many clubs that were forced to intervene by the authorities and were sold out and changed their shape by changing their name, so I think it was difficult for men who were not used to finding a good club (( smile)

I digressed a little, but especially ② is probably the most culturally different place from the present age.

For better or worse, there were many female members who were ready for this relationship.

・No sense of cleanliness
・It may look bad
・Even if you have a bad personality

For the first time, we got to know each other.It would not be an exaggeration to say that the difference between customs and customs was small.
 

Dating club and dating site hybrid

However, in the past, dating clubs were repetitive, but because the brand image of an adult space with a high threshold for both men and women was ahead,

If the goal is only to have a deep relationship with a woman, even though the hurdles are lower than today,

I feel that there were more gentlemen and high-end men.This is where it gets interesting.

Perhaps because of that, there were fewer complaints than now.

The reality is that even if female members register, XNUMX% of women will withdraw or become ghost members without ever receiving an offer.

That's why I'm honored just to get the offer!You may have had the impression that
Discipline and education on the club side should have been more thorough than now.For better or worse (laughs)

Under such circumstances, if you look sideways at the high registration fee (entrance fee) and setting fee, and create a more casual dating club, it will be profitable!Around XNUMX, management companies started to appear.　

Registration fee XNUMX yen Setting fee is XNUMX yen regardless of women!Clubs for the masses like this began to emerge and grew.

For female members, it is a system where you can check the four types of relationships you want, from deep relationships with allowances to serious relationships that do not require allowances assuming that you are married to your boyfriend.

On the contrary, it feels like a hybrid of a dating club and a dating site.
 

Trends can change

Due to the diversifying needs of female members, the club side was not able to grasp the characteristics of members in detail, which caused confusion due to mismatched settings.

I think it was around this time that competition intensified due to the influx of young, playful men from cabaret clubs, teleclubs, and dating sites.

I think there are some gentlemen of the baby boomer generation who retired because they couldn't keep up with this competition (laughs).

Many of the men who have been working full-scale since this time are well-trained fighters.

Even if the needs of female members are ambiguous, I feel that many of them are good at bargaining in a free battle, and have a high degree of skill in assembling relationships by taking the initiative.

Thus, the dating club　

Dawn: Mainly luxury stores　
Growth period: Emergence of popular stores　
Stagnation: Stagnation due to regulatory intervention and marketing disruption

The trend seems to have changed over the last ten years.

Since then, the web has developed rapidly, and the environment has changed due to the improvement in the quality of videos and the systemization of settings. .

The younger generation has high internet literacy and communication skills are changing, so the WEB is becoming the main battlefield.

Therefore, behind the dating clubs, it seems that "media sites for dating clubs", which are systematically developed dating sites, are appearing.

I believe this could change the trend.

If you can build a system with internet media, you can achieve low cost, so
In order for clubs to ask men to pay high setting fees, they must respond to customer needs that are different from before.

Will it become more web-based, or will there be a rise in clubs (such as concierges) that can provide services that reach out to men and women by intermediating men and women?

In any case, as a male member who has been watching for XNUMX years that the polarization is progressing, I look back on the past and think about the present. (smile)
 

king of rice