Thank you for always using Universe Club.
This is Oihara from the Sendai branch.
This time, I would like to tell you a little about the summer tradition, the Sendai Tanabata Festival.
The Sendai Tanabata Festival is a traditional festival representing the Tohoku region, held every year from August 8th to 6th.
This festival, which has a history of over 400 years and is extremely famous throughout the country, brightens up the entire city of Sendai with its beautiful Tanabata decorations.
The colorful decorations are truly beautiful.
The beauty of Tanabata decorations
The biggest attraction of the Sendai Tanabata Festival is undoubtedly the gorgeous Tanabata decorations.
The huge decorations hung from bamboo poles are filled with colorful folded paper cranes, streamers and ornaments made from washi paper and cloth, and their beauty is truly a sight to behold.
The best part of this festival is that the shopping streets and town are decorated all over, and you can enjoy different designs every time you walk around.
The Tanabata decorations, which are made by competing shops and businesses, are not simply decorative but works of art that show off the craftsmanship of the craftsmen.
The decorations vary widely in theme, from traditional to modern designs.
Just walking around, you will be overwhelmed by the intricate details of each decoration and will find yourself staring at them.
How to enjoy the Tanabata Festival
The key to fully enjoying the Sendai Tanabata Festival is to not only view the decorations during the day, but also visit at night.
At night, the lights are lit up, creating a fantastical atmosphere that is completely different from daytime.
In particular, the sight of the illuminated Tanabata decorations swaying in the night breeze is very romantic.
Wearing a yukata on a date is sure to make you feel even more special.
Various events will also be held during the Tanabata Festival.
The festival is packed with all the fun, including traditional performances, music, dance, and gourmet food from the food stalls.
It's also fun to immerse yourself in the excitement of the festival while sampling Sendai's specialty dishes.
In the Tohoku region, Tanabata is often celebrated in August, coinciding with the 8th day of the 7th month of the lunar calendar.
The continued preservation of this tradition is one of the attractions of the Sendai Tanabata Festival.
With summer in full swing, going on a date outside can be a little intimidating, but there's something special about a date on a summer night.
From dusk to night, when the heat has subsided a bit, the atmosphere is a little more erotic than during the day.
From now on, there will be many summer-specific events such as fireworks displays and summer festivals.
We will do our best to ensure that you can enjoy a date that is unique to this season.
We will be open every day this summer, so we look forward to your invitation.
We will do our best to help you have a special time during the hot season.