2023/01/11

Dec. 2022 Insights Report by Marketing Group

Thank you for all your continued patronage.
This is Nozaki from Marketing Unit.

We will deliver the latest information of Universe Club.

 

【twentyNumber of members per month]*Including re-enrollment

〇 Number of male admissions

全国で85名の紳士的な男性にご入会いただいております。(東京27名、名古屋11名、大阪10名、大宮9名、福岡7名、インターナショナル4名、神戸3名、横浜3名、札幌3名、広島3名、仙台2名、京都2名)全国の男性会員数は合計4,406名(有効会員数)です。

〇Number of female members

全国で628名の素敵な女性にご入会いただいております。(東京233名、大阪80名、横浜60名、名古屋49名、大宮48名、福岡32名、神戸29名、京都22名、札幌21名、広島17名、仙台16名、新潟3名、シンガポール1名)全国の女性会員数は合計 7,167名(有効会員数)です。

 

[Number of registrants by class]

〇Male member

10 Black members, 51 Platinum members, 19 Gold members, and 2 Standard members have joined.

〇 Female member

13 Black members, 73 Platinum members, 312 Gold members, and 230 Standard members have joined.

 

[Number of dates nationwide]

In January, we set up 10 dates for Black, 246 for Platinum, 922 for Gold, and 1071 for Standard. (* Aggregated by class of female members)

[PICK UP] Corona has calmed down, and the number of dates has increased

Happy New Year.
We look forward to working with you this year.

As soon as possible, we will report the first insight of 2023.
The number of women joining in December decreased by about 12 compared to last month.
Men are flat and calm.
In addition, the number of female applications decreased in proportion to the number of enrollment, while the number of male applications remained unchanged.

However, the enrollment rate for both men and women is on the rise, with an average increase of 3%.
In December, there are many events and the number of applications is small, but we regard them as people who are serious about "papa activities".
In fact, the number of dates has increased by about 200 compared to last month.
It is said that the demand for dad activities will drop at the end of the year, but the number of dates will be ranked third in 2022, and demand seems to increase.

So why did the number of applications decrease?
It is said that monks also run, December.Many people simply do not have time.
The new corona has calmed down and the year-end party season is in the middle, and there are many people who are going back to their hometowns, so it is thought that there were many people who wanted to start dad activities from next year, so the number of applications did not reach the number.

We will do our best to increase the number of applications this year as well so that the low numbers will not remain low as January is still in the New Year's mood.
I hope you all have a wonderful meeting in 2023 too.