2023/05/11

Apr. 2023 Insights Report by Marketing Group

Thank you for all your continued patronage.
This is Nozaki from Marketing Unit.

We will deliver the latest information of Universe Club.

 

【twentyNumber of members per month]*Including re-enrollment

〇 Number of male admissions

全国で79名の紳士的な男性にご入会いただいております。(東京37名、横浜8名、名古屋7名、大宮6名、インターナショナル6名、大阪5名、福岡3名、新潟2名、京都2名、神戸1名、札幌1名、新潟1名、千葉1名)全国の男性会員数は合計4,349名(有効会員数)です。

〇Number of female members

全国で640名の素敵な女性にご入会いただいております。(東京204名、大阪107名、名古屋66名、横浜64名、大宮39名、千葉39名、千葉34名、福岡25名、京都22名、仙台19名、札幌14名、広島7名)全国の女性会員数は合計 6,982名(有効会員数)です。

 

[Number of registrants by class]

〇Male member

12 Black members, 35 Platinum members, 18 Gold members, and 3 Standard member have joined.

〇 Female member

7 Black members, 64 Platinum members, 318 Gold members, and 251 Standard member have joined.

 

[Number of dates nationwide]

In March, we set 4 dates for Black, 227 for Platinum, 1080 for Gold, and 1100 for Standard. (* Aggregated by class of female members)

[PICK UP] Many people hesitate to join? !

How did you spend the big holidays?

In April, the number of male members became the highest this year.
However, the interview rate fell by about 20%, and it is thought that men's willingness to join has decreased.The number of interviews also decreased by about 10% compared to last month.
Looking at these comprehensively, I think that the half-off admission fee point back campaign pushed back for men who were wondering whether to join before last month.

Regarding women, the number of applications, the number of interviews, and the number of admissions all decreased by about 15% from last month.We believe that this is related to the campaign that ended in March.
However, the interview rate and admission rate have increased by about 20% compared to last month, and the rejection rate has remained the same, so many women with high levels and high desire to join have joined.
However, I think that the new campaign that started in April will gradually become more noticeable, so I will do my best to live up to your expectations from May onwards.

The dating club industry is in a busy season for summer, and we believe that both men and women will be able to join.
Continuing from last month, we are running a campaign that allows both men and women to join us at a great price, so please take advantage of this as well.

In the season when you can smell the fresh greenery, please find a wonderful date partner at the Universe Club.